Understanding the Fall Hazard

As the vibrant colors of fall foliage become apparent, so do the road dangers, particularly for commercial drivers and fleet managers who know all too well that October through December are the most perilous months for deer collisions. These animals, often unseen until the last moment, lead to substantial risk not only to vehicles and cargo but to businesses’ bottom lines.

The Financial Impact

Every year, deer-related collisions result in $1 billion in damages and average repairs can set you back $3,000. Beyond immediate financial costs, accidents mean costly downtime—which can be disastrous for business operations reliant on consistent and efficient transport services. Understanding and implementing proactive measures can significantly mitigate these risks.

Key Safety Tips for Commercial Drivers

• Be mindful of peak activity hours — dawn, dusk, and overnight. Deer are most active during these times; staying vigilant will give you an edge in avoiding unexpected collisions.
• Look for more than one deer — they often travel in groups. Spotting one might mean others are following closely behind, so ensure multiple sightings before proceeding.
• Wear your seatbelt at all times. This simple habit can offer critical protection against sudden impact and minimize injury in the event of a collision.
• Avoid swerving if a deer appears. Swerving can lead to losing control. Instead, brake firmly and stay in your lane, reducing the risk of a worse accident.
• Use high beams when appropriate to increase visibility. This enhanced visibility can help spot deer from further away, giving you more time to react.
• Pay attention to deer crossing signs in high-traffic areas. These signs are placed for a reason; areas with known high deer populations deserve extra caution.
• After a collision, prioritize safety. Move to safety, activate your hazard lights, contact law enforcement, and notify your insurance provider to manage the aftermath efficiently and effectively.

Timely Action and Education

Awareness and preparedness are your best defenses against deer collisions. By educating your driving teams now, during the high-risk months, you can significantly reduce risk and maintain operational efficiency.

Call to Action

Empower your team by reviewing your current commercial auto policies or by reaching out for risk management consultations. Ensuring your fleet is prepared and protected now, will save time, money, and enhance safety for all.